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Did You KNOW
Direct mail response rates are HIGHER than Social Media, Paid Search and email Combined
Why Direct Advertising?
According to the DMA Response Rate Report (2018), 70% of consumers prefer traditional mail for cold, unsolicited offers.
73 percent of consumers prefer mail for receiving new product announcements or offers from companies they do business with, as compared to 18 percent for e-mail.
That is a HUGE difference! This means relying on email exclusively for your marketing could result in you annoying 82% of your lead base. I know that I personally HATE getting email from a business that I didn’t give my email address to, and I know I’m not alone in that.
According to Fundera’s research 70% of consumers say direct mail is more personal than online interactions. Direct Advertising can easily help you get your personalized postcard campaign off the ground. According to the DMA Response Rate Report, direct mail outperforms all digital channels combined by 600%. This is a significant statistic to keep in mind when planning where to allocate your marketing budget.