According to the DMA Response Rate Report (2018), 70% of consumers prefer traditional mail for cold, unsolicited offers.
73 percent of consumers prefer mail for receiving new product announcements or offers from companies they do business with, as compared to 18 percent for e-mail.
That is a HUGE difference! This means relying on email exclusively for your marketing could result in you annoying 82% of your lead base. I know that I personally HATE getting email from a business that I didn’t give my email address to, and I know I’m not alone in that.